What is the main goal of Liferay’s A/B Testing feature?

The primary goal of Liferay's A/B Testing feature is to compare different versions of pages for performance. This feature enables developers and marketers to create multiple variations of a webpage or content with the intent of assessing which version yields better results, such as higher user engagement, increased conversions, or improved overall performance metrics. By running A/B tests, teams can make data-driven decisions based on actual user interactions and behaviors, leading to a more effective website design that meets the needs of its visitors.

By focusing on the performance of different page versions, this feature allows for an experimental approach to web design and optimization. Users can gather insights that highlight what resonates better with their audience, thereby streamlining efforts to enhance user experience and achieve business objectives.