What does Content Targeting enable users to do in Liferay?

Content Targeting in Liferay is a powerful feature that allows users to personalize their web content based on specific user segments. By using this functionality, organizations can deliver tailored experiences to different audiences, ensuring that the right content is presented to the right people. This personalization can be based on various criteria, such as user roles, demographics, behavior, or preferences, effectively enhancing the relevance and engagement of the content.

For instance, if a company has multiple customer segments, such as new clients and returning clients, Content Targeting allows them to show different messages or promotions to each group. This targeted approach not only improves user satisfaction but also can lead to higher conversion rates, as users are interacting with content that resonates with their unique needs and interests.